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How can you help your sister Fix Her CROWN?

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We invite you to submit a creative campaign surrounding the theme “We are our Sister’s Keeper”. So many times our young Black women are depicted to be against one another. This digital campaign will showcase a visual of the invisibility of Black women uplifting one another and the impact it has. Promoted and published through CROWN Act and SAGSAW networks, 10 Participants will be selected to receive $1,000 to bring their idea to life.

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Image by Rumman Amin

The CROWN Act

The CROWN Act, which stands for Creating a Respectful and Open World for Natural Hair, is a law that prohibits racial discrimination based on natural textures and protective hairstyles.

In the US, the law in many states does not currently afford protection for race-based hair discrimination, even if the hairstyle is inherent to racial identity. That means, Black women can be denied opportunities for employment or professional advancement without consequence. It means Black children can be denied entry to school or educational opportunities because of their natural hair. This is NOT OK.

 

In 2019, Dove co-founded the CROWN Coalition in partnership with the National Urban LeagueColor Of Change, and Western Center on Law & Poverty to advance The CROWN Act. Our mission was, and is today, to advance efforts to end hair discrimination and to create a more equitable and inclusive beauty experience for Black women and girls.

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